Pinnacle Implements New Asset Naming Strategy of Pointparks
Pinnacle, an asset manager, developer and operator of distribution facilities in Europe, announced today that it has implemented a simplified approach for the naming of its self-developed assets under management. Under this new approach, each of the distribution facilities within its portfolio will use the name PointPark, combined with the location of the facility.
The new naming convention supports the company’s strategy to develop a prominent pan-European network of high quality, warehouse facilities through growth and acquisition. “This simplification into one single brand name across the portfolio of assets will help us to capture the benefit of higher brand awareness as we build out the portfolio across Europe” said Ian Worboys, Pinnacle’s CEO“As we extend our network of assets, our goal is to ensure that wherever our customers experience one of the PointPark sites, they will be assured of the same high-quality of storage facilities, as well as dedication to the highest standards of customer service.”
Pinnacle currently operates several of its assets under the name PointPark, and the transition will simply bring the remaining assets under the same naming convention. New signage to reflect the name change will be implemented at the sites in due course.
Pinnacle’s current portfolio of assets by country will be named as follows:
- Czech Republic :
- PointPark Prague D1 (previously known as SouthPoint)
- PointPark Prague D8 (previously known as NorthPoint)
- Poland :
- PointPark Poznan
- PointPark Mszczonow
- Slovakia
- PointPark Bratislava (previously known as WestPoint)